Office Nomads: Seattle Success Story #2
We spend a lot of time helping people get comfortable marketing their essence, rather than their everything. (Check out our 1,2,3 Marketing Tree and you’ll see what we mean!) As this can be tricky and very hard to do, we wanted to showcase a local business or organization that really had this concept down. Office Nomads, this week’s success story, definitely does.
Office Nomads rents space to independents, freelancers, and professional refugees in a shared Capitol Hill office building. They are singularly fantastic in their unwavering focus on their essence, which can be summed up in one of their mantras: “Community cannot be built by the hour.” To learn more about this super-focused, community-building business, we went and talked to the co-founders, Susan Evans and Jacob Sayles.
Office Nomads targets community-building, independent workers like a laserbeam. Susan and Jacob started the project when co-working was still in its infancy, particularly in Seattle. Their clear understanding of the essence of their business explains why they’ve attracted their ideal customers and built a thriving nomad community.
You can read more and listen on our blog as Jacob and Susan share their insights on staying laser-focused, especially when it means going counter to how business has historically been done.
Excerpt from our blog: DO GOOD. GET NOTICED.
